The iPod features an old Evanescence curcular 'e' logo and other trademark graphics.
In the UK, the SMS contest was spread by a message on the inserts of the singles for My Immortal (UK CD One and UK CD Two):
|WIN AN EXCLUSIVE EVANESCENCE iPOD!
This is your chance to get your hands on a rare and exclusive Evanescence iPod! That's right, we have an exclusive iPod to give away that has been customised with the bands logo and trademark graphics. All you have to do to be in with the chance of getting your hands on one of these beauties is answer the following question:
WHAT WAS THE NAME OF THE BAND'S FIRST UK NUMBER 1 SINGLE?
In Canada, the other contest with this prize was reached online, through this page. The prize was given away with an autographed by the band package.